Magento announced the two new user interfaces – New Magento Community Edition 1.9 and Enterprise Edition 1.14 in Imagine 2014 the Global e-commerce conference in Las Vegas, USA organized by Magento, the premiere eCommerce software and platform trusted by the world’s leading brands. The aim behind introducing the two new user interfaces by Magento is that it wants to make the process of e-commerce for its clients a better and more fruitful experience using which they can make their businesses grow.
Both Magento Enterprise Edition 1.14 and Community Edition 1.9 will enhance the experience of Magento users through the numerous features which will help them in managing Magento based websites more efficiently. The earlier versions of both the present versions had elicited enormous positive response from the users and the Magento community. This time too Magento is hopeful that both Magento Enterprise Edition 1.14 and Community Edition 1.9 will garner a similar response.
With a comprehensive range of features like Cross-Border Trade, PayPal Express Checkout Enhancements, Responsive Reference Design Theme, Bill Me Later as a payment option and more Magento is convinced that these softwares will boost the performance and scalability of this platform and help brands and retailers to instantly serve a wonderful shopping experience.
“We are very excited about these two releases, as they build on our track record of advancing the out–of-box feature set of the core Magento code, and extending the performance and scalability of the fastest growing commerce platform in the Internet Retailer Top 500,” said Mark Lavelle, head of product and strategy, eBay Enterprise. He further went on to state, “The latest Magento platform updates are a direct reflection of our commitment to help brands and retailers quickly and cost-effectively deliver a better shopping experience.”
Let us have a brief look at the various performance enhancement features that have been introduced in the Magento Enterprise Edition 1.14 and the Community Edition 1.9.
PayPal Express Check-out: In order to provide a unique never before checkout experience Pay Pal has enhanced to its all new Express Check Out. To top it should the customer’s credit card be declined the Pay Pal Express Checkout also provides alternative payment options. The main endeavor for this development is to boost the conversion rates and sales of the business. Thus both Magento and PayPal is renewing their partnership on newer and better terms to provide a better shopping experience for their clients and their customers.
Responsive Web Design Template: Due to more responsive web design templates Magento’s clients are able to avail a more tablet- and Smartphone-friendly responsive site in approximately half the time that was earlier required. This has been possible because of the new responsive design reference theme developed on highly modern technologies, like HTML5, jQuery and CSS3, which also incorporates some best practices for mobile websites. It allows Magento’s clients to operate in the mobile commerce space and make use of latest technologies that are less expensive.
Bill Me Later as a Payment Option: It is a PayPal service on Magento Enterprise Edition 1.14 and Community Edition 1.9. It allows the retailers to offer special financing options on qualified purchases which in turn help the retailers increase sales by 18% as it boosts repeat purchases because of the newer and more innovative financing strategies.
“The Bill Me Later integration provides great benefits for all involved—customers can now spread out payments and retailers can sell more merchandise and drive repeat purchases,” Said Lavelle.
Cross Border Trade: This feature is also known as Price Consistency. It allows Magento’s clients to offer one price across geographical boundaries without any tax rates that are applied across regions and geographies. Because of Cross Border Trade users have complete control over their websites and therefore their pricing strategies.
Compatible with PHP 5.4: Both the new editions’ performance has bettered the earlier versions because of their compatibility with PHP 5.4. In fact their memory usage has improved immensely.
Indexing Improvements: Improved from the earlier version of Magento Enterprise Edition 1.13 Solr indexing is now performed automatically in the background as the product catalog changes saving the client’s time and giving them a more efficient admin performance experience.