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In order to market your business effectively on the Net, you will need to know these facts:
- ALL the keyword strings you might convert to sales
(usually there are hundreds of them). You can't afford to miss any.
- The REAL cost to compete on the Internet based on the keyword strings
you must have in order to convert your traffic to sales.
- Which search engines to pay for.
- How much to pay. This doesn't mean you have to pay the most.
- What your competitors are paying.
- Which engines use spidering and you must know how to attract
those spiders to the keywords you need.
- Be aware every time the engines change how they do business.
(They have been known to change as often as twice a year).
- When a particular search engine is down (Some have been down as
long as 6 months at a time.)
- When a search engine is accepting submissions, and when they are not.
- How a search engine takes submissions.
- The kind of content a search engines feels is relevant, and what it feels is not.
- What technology on your site would hurt your search engine rankings
and what will help.
- Understand the marketing through the search engines is a full time job with homework.
For more information, please Click
Here.
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