As mobile applications offer enhanced customer engagement and round the clock presence to the business owners, more and more businesses are opting for such apps.

If the success of your mobile app depends on the user experience, then you will have the pressure to update your app constantly.

Mobile apps tend to take up a large part of the time that users spend on the internet. The breakup of the kind of applications being used suggests that mobile users are open to diverse experiences.

WhatsApp is the most popular instant communication mode that majority of users are favouring presently. Thus, it may not shock you to listen that the company has successfully achieved a great new mark today.

Microsoft’s mobile platform has one more app now. Waze, the traffic and navigation app based on crowd is lately included in the Windows ecosphere.

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