A well designed eCommerce website is the first step to get customers. The main goal of every eCommerce website is to help the customers get a great and satisfactory shopping experience. Well organized website also helps to increase the conversion rate and increase profits. If you want to turn visitors into buyers, it is important to have a functional, easy to navigate and engaging website.
Focus on Navigation
Your eCommerce store should direct the customers towards the product or services pages easily that are being sold. With minimum number of clicks and least efforts, the visitor should be able to land up to the desired page. Clean and simple navigation entices the users and help them to make decisions quickly.
Think Clean and Organized
Think of visiting a well-organized eCommerce website like walking into a high-end retail store. Imagine a clean and organized store where the customers can easily find what they’re looking for. Customers would surely feel a positive connection to the brand when they find it easier to locate the products easily.
Great, Eye-Catchy Images
You’d need a well-composed product image for attracting potential customers. Blur and unclear product images will drive the customers away. Make sure that you invest in high-quality product photography and have an interactive gallery for the products you sell online.
Display Products Feature Clearly
It is always good to have a clear product description so that the interested shoppers get the correct information. Provide clear information to the visitors about the shipping costs and the additional costs, if any. An overall review of the items on the product page itself will help the visitor make the right decision whether to buy the product or not.
Make Shopping Easy
Your eCommerce store should have a friction-less checkout experience for the users. When you walk in a retail store or a mall, you would not like to wait in the queue for the billing once you have shopped for the items. Similarly, online buyers look for quick and easy payment options. When building the product pages for your site, make sure that each page has multiple “Add to Cart” buttons for each item. Offer an option of quick check out system also. Keep the “Buy Now” and “Add to Cart” buttons so that the users can choose appropriate one.
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