In the last decade, e-commerce has made its long way. Technology is advancing rapidly. E-commerce stores are harnessing modernized functions to make web shopping a fun for customers. Most online retailers have come up with guest blogging, responsive designs, improving site performance and website optimization.
With the development in social networking, analytics, mobile, personalization and big data, new trends have emerged in e-commerce. Let us have a look on the most common changes that are expected to occur in e-commerce marketing:
1. Mobile Shopping Will Enhance
In 2013, responsive web design was focused to the extreme while designing a website. Now in 2014, improving mobile shopping experience of the customers is the centre of attraction. The initial step is to design websites that work appropriately on mobile or tablets. Hence, the web store owners are working towards blossoming of their websites in the screen of smartphones and tablets.
2. Advertising Through Mobile
The aim of online shop owners is to render high satisfying services to the customers who prefer mobile shopping. However, many mobile shop owners will also promote advertisements over mobile of their products and services. Mobile advertising has gained prominence. It is estimated that the branded online shop owners will rank first among the big spenders for promotion via mobile.
Yet small store owners do not come in the picture. Large store owners will make continuous efforts in attracting as much of the traffic as possible. Advertising will play a major role in e-commerce promotion. Video mobile advertisements will go viral via social networks enhancing e-commerce.
3. Promotion Of Wearable Devices
In 2014, wearable devices like Google Glasses and smart watched will look forward for e-commerce. If these devices gain popularity, which they are expected to, then online store owners will shower discounts and offers to their valuable customers.
4. Design Targeted Content Along With Videos
The guest blogging used by red eye of Google at link building will force e-commerce entrepreneurs to design targeted content. There will be a rise in closely related long-form product content. Along with the articles or blog posts, videos and podcast messages will also get uploaded to grab further attention and interest of the viewers. The availability of analytics and data has become so easy that data-base content will have more weight.
Since Google has made it difficult for the content marketers to take advantage from guest blogging in link building, most of them will prefer turning to social media or advertisements for making revenues. Few of the focused social media advertisements prove to be more effective. This will also drive large number of experiments of PPC and CPC ads among small and large e-commerce owners.
5. Digital Branding Will Be Imperative
Google provided Authorship’s Branding Opportunities for smaller businesses where guest blogging saw death at a larger scale. Hence, this suggests that in the upcoming years, a digital brand is imperative for authors and businesses. E-commerce marketers will generate highly qualified communities for blogs to enhance their marketing skill. A brand blog or well reputed bloggers will turn out to be invaluable for e-commerce owners. Hence, traditional and anonymous SEO won’t work.
6. Personalization Will Be Promoted
Serving potential users with personalized ads has been regular working system of online stores. Also, many registered users are offered personalized display of product or suggestions. As users get comfortable in sharing personal data on reliable online stores, e-commerce will see a trend where more purposeful personalization is offered to the users by the store owner. Personalized marketing will help you to target those customers who are notorious online shoppers and just believe in wasting long hours simply over browsing. This will turn them into paying customers.
The sci-fi sounding project of home delivery hired by Amazon is an initiative to improve the delivery cycle.
7. Shortened Delivery Time
Customers lose patience when they see that the delivering time is for days or weeks. This limitation is removed when customers go to a shop and purchase there and then. 2014 will change this factor. For better services, online stores will reduce the delivery times along with offering numerous shipping options. Already websites show next day delivery option but in 2014, the shipping and delivery will happen on the same ordering day itself. E-commerce will get quicker as well as more satisfaction rendering.
8. Use Of Traditional SEO Services
Smaller e-commerce stores will look forward to local base for their survival. They will make use of traditional SEO services that will target customers demographically. Also, it will take assistance of social media to develop personalized relations with customers. Their marketing strategy will distinct them from large online store owners.
9. Marketing Automation
Marketing automation will rise in 2014. Lead nurturing and email personalization will rise that will enable small and big e-commerce owners to reel in more and more customers.
These are the crucial trends that will largely impact e-commerce in 2014. Trends like wearable technology, speedy delivery as well as brand identity will gain prominence shortly.