Case Study: Sportswear Shopping Solution

Overview

Client is a leading business house of lifestyle brand for his products like Jackets and Sports wears.

Business Need

Client wanted to build Online Shopping portal having rich set of e-commerce features where any customer can search their needs of sportswear products, purchase it, and share their online purchase feedback over social media.

Platform should allow easy shopping and enrich customer experience globally to expand the horizon from his local sales.

The customers should have convenient payment options like COD (Cash on Delivery), PayPal or Credit Card payment.

Client also wanted easy to use product catalog to showcase along with brand endorser to promote the sales. Business and End users can purchase different products and manage the orders using shopping cart options. Customers can share their online purchase feedback over social media. Most importantly, client wanted to manage very high service standards to their customers by providing all their need on tap of a finger.

Client Situation

Client did not had an e-commerce system in place and due to that there was a limited customer base from nearby areas who purchased the products. Client wanted to grow his business by developing an online shopping platform and mobile application which can increase his customer base and hence the business.

Even, there was no connectivity between different physical stores and a single platform to look into the entire business. Client wanted to integrate all their targeted business stores to provide more variety of products with wide range of options to the end customers.

Technologies

Backend System

  • Java
  • MongoDB

Android App

  • Android Studio IDE
  • Google Android SDK
  • Social Media Sharing API
  • Google Analytics Integration
  • Payment Gateway Integration
  • FCM push notification API integration

Recommended Solution

An e-commerce solution was delivered where all targeted end users can be easily on-boarded with social media or regular user login. Admin staff members can use web control panel to manage different on-boarded users, and their user reports.

With highly interactive mobile UI design, end users can easily choose their interested categories/products with increased shopping interest. Customers can share their shopping experience and encourage new ones to enroll for online shopping.

Different types of add-ons were provided as part of solutions, which included social media login and sharing, shopping cart, easy payment gateway integration, tagging selected products under wish list, advanced reporting and analytics like customer interest and sales insights, multiple languages support, push notification integration.

Result

  • This online store helped client to make sportswear products available for globally located customers along with sharing their different stores information for providing wide range of options to choose and compare for review and quick purchase.
  • Mobile app helps in providing more customer centric approach for tracking and displaying recently purchased products, searching wish list items (along with advance filtering and sorting options) and providing seasonal offers / discounts and promo codes.
  • End customers can also share their experience by sharing products over the social media and also leverage app download for promoting the platform as happy customer.
  • Reminders like Stock availability and seasonal products purchase for Prime customers.
  • Showcase of product catalog along with belonging brand endorser and high resolution pictures as well as product availability.
  • Application provides smooth performance to ensure that end user get best buying experience through this platform.
  • Application provides multiple languages support to target audience from multiple countries all over the world.
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