From today (Jan. 29), best seven from hundreds of fresh line-up of generic web domains – the suffixes that are seen on the right side of the dot in a domain address – will turn on. If everything clicks as per the plans, hundreds of unseen domains will release during this whole year benchmarking the never seen growth of web domains since the existence of Internet till time.

Coming Up – Donuts, the giant registry company for new domains is coming up with: .bike, .clothing, .guru, .holdings, .plumbing, .singles and .ventures. This company did try and secure for over 300 gTLDs to bring out next seven on Feb 5: .camera, .equipment, .estate, .gallery, .graphics, .lighting and .photography.

Benefits goes to – Anybody willing to secure from the new gTLDs can benefit, from individual companies and corporates to small scale online ventures and professional singles. Brands and trademark owners are sure to be the first to block their domains.

It makes sense – The Internet evolves every now and then. And so, prior to the stage of enlargement, there existed only 22 high-level domains commanded by .com, .net and .biz. At the end of current year, many more can enter the competing zone. Icann is in charge of this whole expanding task and it has 1930 yet in the channel.

“There are now almost five times more generic top-level domains than there were only a few months ago and that translates to greater consumer choice,” said Akram Atallah, president of Icann. “We are as eager as everyone else to see what type of innovation these new domains will usher into the online world.”

Role of businesspersons:
Many giant players like Microsoft, Google, General Motors, American Express, Amazon and McDonald’s have put the applications for TLDs. Rest organizations will require to save their brands or specialities from the web pioneers. ICANN extends trademark where brands can secure theirs, but it’s exclusive for the exact match. Next choice for companies is to benefit from the registrar’s specific early time frame before it opens up registrations for people. This can be very costly. “Defensive registrations don’t get you the protection,” said Yoav Keren, CEO of BrandShield, an organization that utilizes software to keep an eye on brand identity on the web. “You can register some names, but you have to monitor the rest.”

Will the customers get this opportunity is still a question unanswered. But to make huge difference in business with giant crowds, public awareness is must.