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Project Overview

Client Industry

Retail & Lifestyle

Client Introduction

A fashion-forward startup aiming to bring the city’s hottest designer deals and lifestyle discounts directly to mobile users.

Client Location

USA

Business Need / Problem Statement

The client wanted to disrupt traditional sale discovery models by creating a dynamic, location-aware mobile app that aggregates fashion and lifestyle discounts, promotes user engagement through event check-ins, and offers real-time VIP perks based on user activity and location. Existing apps lacked intuitive UX, advanced search filters, and robust geofencing capabilities for niche retail categories.

Technology Stack

Mobile Development

Android Studio (Kotlin), Xcode (Swift)

Backend & CMS

Magento 2.x (Adobe Commerce), MySQL 8+

UI & Mapping

MAPKit, UIKit, SwiftUI, Google Maps SDK

Tools & Utilities

R8, Figma (for design), Firebase (for push notifications, analytics)

Roadblocks on the Retail Radar

Key Challenges Faced During Discovery

Fragmented User Experience Across Platforms

The existing mobile discovery platforms lacked seamless navigation, personalized filters or unified design across iOS and Android, making user engagement inconsistent and frustrating.

Lack of Real-Time Location Intelligence

The client’s idea heavily relied on geo-awareness, but existing off-the-shelf solutions couldn’t support precision-based check-ins or dynamic deal alerts tied to a user’s exact position within micro-locations.

Absence of Multi-Tier Search Filters

Users needed the ability to filter sales by multiple nested categories like brand, event type, price tier or time-sensitive flash offers but most retail apps supported only single-layer filters.

Scalability Bottlenecks in Coupon Generation:

The backend struggled with creating and managing thousands of unique coupon codes dynamically, especially when tied to promotional rules or event check-ins in real time.

Limited Control Over Sales Configuration by Region or Store:

Admins had no simple way to geo-fence or localize offers and content for different neighborhoods, cities or partnered stores — restricting hyperlocal marketing effectiveness.

Tech-Driven Reinvention of the Find Showroom App

A Modular, Geo-Intelligent Retail Experience Engineered from the Ground Up

To tackle the client’s multi-faceted challenges, we deployed a structured, agile-driven development process rooted in real-world user behaviors and precision-focused architecture.

Discovery & Planning Phase

We kicked off with a series of workshops involving stakeholders, retail partners and potential users to map the ideal customer journey. Wireframes and Figma-based prototypes helped validate UX flows early. This phase was crucial to defining event-triggered features, geo-check-ins and the VIP offer logic.

Modular, Scalable Architecture

The backend was built using Magento 2.x with custom APIs to power the mobile apps. A headless structure ensured the app could scale independently from the CMS layer. This setup allowed dynamic content loading, regional personalization and easy offer segmentation by location or category.

Custom Geo-Fencing Engine

We integrated a proprietary location-aware engine using native GPS services and the Google Maps SDK, allowing event check-ins and sales alerts to trigger when users entered predefined zones. This also enabled hyperlocal promotions and time-based sales windows.

Multi-Level Smart Search & Filters

A powerful custom search algorithm was embedded, supporting faceted filtering by brand, sale type, proximity, event date and even user status (regular vs. VIP). Filters were structured in an expandable hierarchy to ensure ease of use.

Coupon Generator with Dynamic
Rules

We built a rule-driven coupon engine that could bulk-generate thousands of unique promo codes on demand, linked to events, check-ins or VIP access. Codes were optimized to avoid duplication and misuse, with usage tracking and expiration logic.

Security & Performance
Best Practices

Data transmissions were secured using HTTPS and token-based authentication. R8 and ProGuard were configured for code obfuscation and performance tuning. The system was battle-tested under simulated user loads and location scenarios.

Core Features Engineered in the Find Showroom App

Smart Retail Discovery Meets High-Performance Mobile Architecture

Advanced Geo-Fencing Based Check-In Alerts

Users receive push notifications for deals when entering specific zones, powered by a custom-built geolocation engine integrated with Google Maps SDK and native mobile APIs.

Dynamic VIP Access on Event Check-In

Tied to physical check-ins, users unlock exclusive deals, creating gamified engagement and increasing in-store footfall.

Custom Multi-Level Search & Filter Module

Enables precise deal discovery using nested filters by brand, sale type, location, price and date — designed for scalability and performance.

Real-Time Event & Alert Management System

Admins can schedule, activate and expire events dynamically, triggering alerts for targeted user groups based on geolocation and preferences.

Mass Coupon Code Generator with Rules Engine

Generates thousands of unique promo codes on-the-fly, each linked with usage rules, expiration and validation logic to ensure security and control.

User Management & Access Control

Role-based user access, profile management and behavioral tracking to tailor experiences and streamline backend operations.

Location-Based Offer Segmentation

Admins can create and assign deals to specific stores, neighborhoods or regions, empowering hyperlocal marketing.

Interactive Sales Navigation via Map View

Users can visually explore nearby deals and events through an integrated map experience with real-time pins and callouts.

Promocode Sharing & Referral Mechanism

Users can share exclusive codes with friends, boosting organic growth and user acquisition via referrals.

Push Notifications & In-App Alerts

Real-time communication for flash sales, reminders and personalized promotions to keep engagement high.

Real-World Impact of the Find Showroom App

Quantifiable Wins and Strategic Value Delivered

36%

Increase in In-Store Footfall

Geo-fencing and event-based check-in features led to a significant uptick in physical store visits during promotional periods.

36%

Increase in In-Store Footfall

Geo-fencing and event-based check-in features led to a significant uptick in physical store visits during promotional periods.

3X

Boost in Coupon Redemptions

The smart promo code engine and personalized offers increased redemption rates by over 200% compared to legacy systems.

45%

Higher User Engagement

VIP unlocks, push notifications and gamified check-ins helped retain users and boost in-app activity across all cohorts.

120+

Improved Sales Visibility Across 120+ Retail Locations

The map-driven navigation and dynamic sale listings allowed retailers to list, update and promote offers in real time across multiple locations.

55%

Reduced Admin Overhead by 55%

A centralized CMS with custom offer configuration tools made deal scheduling, user segmentation and content updates faster and less error-prone.

Scalable Backend Infrastructure

Magento 2.x and modular APIs enabled future growth for nationwide or multi-city rollouts without architectural overhauls.

Strengthened Brand Loyalty for Retail Partners

The platform fostered stronger relationships between brands and consumers through exclusive VIP perks and personalized outreach.

Scaling Smart Retail with the Find Showroom App

Scaling Smart Retail with the Find Showroom App

The Find Showroom App isn’t just another deal aggregator — it’s a scalable, high-performance retail engagement engine built with precision, user-centric design and mobile-native intelligence. By blending real-time geolocation, custom software architecture and advanced search features, WeblineIndia delivered a powerful digital solution tailored for today’s experience-driven shoppers.

This app empowers the client to scale across cities, onboard new retail partners with ease and evolve into a lifestyle discovery platform and not just a sales tool. Our offshore software development team ensured every line of code supported modular growth, security and long-term maintainability.

For a fast-moving lifestyle retail brand, speed, relevance and engagement are everything. With this solution, the client now has all three — and a tech foundation strong enough to support the next wave of digital transformation in retail.

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