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Project Overview

Client Industry

Media & Digital Asset Management

Client Introduction

A creative agency aiming to streamline photo storage, sharing and backup.

Client Location

Netherlands

Business Need

The client, a digital media agency based in the Netherlands, relied on fragmented tools and manual workflows to store, manage and share high-resolution image files internally and with their clients. As their operations scaled, this patchwork setup became inefficient and unmanageable. They lacked a centralized platform to securely organize digital assets, control user access and facilitate photo sharing via the web or mobile. Without automated backups or remote access, image loss and mismanagement risks were rising. The client needed a custom software solution built from the ground up that could handle everything from photo storage to editing to access control, all under one unified system accessible remotely.

Technology Stack

Frontend

ReactJS

ReactJS

Selected for its component-driven architecture and reactive state handling, allowing us to build a fluid photo management UI with real-time updates.

Tailwind CSS

Tailwind CSS

Enabled rapid prototyping and consistent styling across both web and mobile views, keeping UI lightweight and responsive.

Backend & API Layer

Python

Python (FastAPI)

Chosen for its async support and speed — perfect for handling concurrent upload/download requests and background tasks in a media-heavy app.

PostgreSQL

PostgreSQL

Ideal for handling structured data and metadata-rich photo records, offering reliability and powerful search capabilities.

Celery + Redis

Celery + Redis

Implemented to queue time-consuming tasks like image resizing, backups and link generation, ensuring a non-blocking user experience.

Mobile Application

React Native

React Native

Used to deliver a single-codebase solution for both Android and iOS — essential for keeping dev time low and user experience consistent.

Image Storage & Processing

AWS s3

Amazon S3

Provided a scalable, highly durable storage backend with lifecycle policies — perfect for managing both active photo storage and archival.

Pillow (Python Imaging Library)

Pillow (Python Imaging Library)

Chosen for its lightweight footprint and ease of integration with FastAPI for basic server-side image processing.

Authentication & Access Control

OAuth2

OAuth2

Implemented for secure access control with token-based permissions, eliminating the need for a third-party auth provider and keeping it simple for a small team setup.

DevOps & Monitoring

Docker

Docker & Docker Compose

Used to containerize the app for consistency across development and production environments, simplifying deployment.

Github

GitHub Actions

Automated testing and deployment pipelines were set up to streamline releases and reduce manual errors.

Grafana

Sentry + Prometheus/Grafana

Enabled full-stack monitoring — errors, logs and performance metrics — to ensure system health and rapid issue detection post-launch.

Ground Zero: Gaps, Glitches & Growing Pains

Building a photo sharing and management system from scratch meant facing the realities of what wasn’t working at all. Since the client had no existing infrastructure, every problem was foundational. Their workflows were stitched together from off-the-shelf tools that didn’t talk to each other. Photo management was manual, fragmented and error-prone especially for a business handling high-volume, high-resolution images across multiple users and devices. With no centralized hub or consistent processes, daily tasks turned into operational bottlenecks.

No Centralized Repository

Images were scattered across local drives, cloud folders and USBs — making tracking, retrieval and consistency nearly impossible.

Manual Backup Process

Without any automated backup mechanism, users had to manually save copies, leading to frequent data loss and redundant file versions.

Lack of User Role Control

Everyone had the same level of access, increasing the risk of accidental deletion, unauthorized sharing and organizational chaos.

Non-Responsive Existing Workflows

The tools they used weren’t optimized for mobile or remote usage, limiting productivity outside the office.

Slow Sharing & Performance Bottlenecks

Sharing high-resolution images was painfully slow, especially over limited network speeds. Image caching and CDN strategies were completely absent.

Building It Right from the Start: Our Ground-Up Approach

Taking on a greenfield software development project meant we had full control over the architecture, tech stack and design — no legacy constraints, no messy data migration. Our approach began with a detailed discovery phase focused on understanding real-world usage patterns and future-proofing the application from day one.

We designed a modular, cloud-optimized system that could handle high-resolution photo assets with speed and precision, both on web and mobile. Core to the solution was building secure user roles, seamless sharing options and image-processing workflows, all built using modern, remote-friendly technologies. Since users needed to work from anywhere, all components were architected for remote accessibility, performance and reliability.

This greenfield development process gave the client a clean, optimized foundation with a long runway for scale and upgrades, without being held hostage by outdated legacy systems or vendor lock-ins.

Discovery & Planning Phase

We conducted stakeholder interviews and wireframing workshops to map out user journeys. We translated their manual workflow into digital touchpoints and prioritized essential features for MVP.

Core Architecture Design

The platform was built as a cloud-native application using FastAPI and PostgreSQL, offering strong performance, data integrity and scalability. Dockerized microservices allowed modular development and ease of future expansion.

Custom Image Workflow Engine

Using Pillow and Celery, we implemented a lightweight yet flexible image processing pipeline for cropping, resizing and compressing media assets during upload and sharing — fully automated and background-queued.

Remote-Ready System Design

ReactJS for the web app and React Native for the mobile app enabled users to manage and share assets from any location, without needing a VPN or local server.

Role-Based Access Control (RBAC)

Built-in OAuth2 ensured secure login with multiple permission levels — admin, editor and viewer — granting granular control over user actions.

Automated Backup Strategy

Scheduled backups were implemented with Celery and Amazon S3 lifecycle policies. This ensured no image or data would ever be lost again due to oversight.

DevOps & CI/CD

GitHub Actions automated deployments while Sentry and Prometheus monitored performance and exceptions in real-time, ensuring the system stayed healthy post-launch.

From Zero to Fully Functional — The Core Engine of the Platform

Every module in this custom software solution was purpose-built through greenfield software development. With zero legacy baggage, we had the freedom to engineer a system from scratch that aligned precisely with the client’s operational needs. The result? A lightweight, scalable photo sharing & management platform with real power under the hood — built to be remote-first, user-friendly and performance-optimized.

User Management with OAuth2

A secure, token-based user system supporting Admin, Editor and Viewer roles — each with granular permission controls for enhanced security.

User Management with OAuth2

A secure, token-based user system supporting Admin, Editor and Viewer roles — each with granular permission controls for enhanced security.

Folder & Asset Grouping

Custom folder creation with support for nested hierarchy and tagging; made it easy to organize, find and manage thousands of photos efficiently.

High-Resolution Image Upload & Compression

Users could upload original image files without compromising on quality; server-side scripts compressed versions for optimized viewing and faster delivery.

Remote Image Access & Control

Users could upload, manage and share image files through both web and mobile platforms — enabling full functionality while working remotely.

Social Media & Public Link Sharing

Built-in tools to share assets through expirable links or directly to popular social media platforms, controlled by user permissions.

Mobile App (React Native)

Native mobile app for Android and iOS devices — supporting camera uploads, image browsing and real-time syncing with the cloud storage backend.

Image Editing Capabilities

Integrated lightweight editing tools (resize, rotate, crop) via Pillow, reducing dependency on external software for basic adjustments.

Search & Filtering Tools

Keyword search with advanced filters based on tags, upload dates, file size or uploader identity.

Automated Cloud Backups

Nightly backup routines managed via Celery and stored securely on AWS S3, ensuring data integrity and disaster recovery readiness.

Local & Cloud Caching Engine

Implemented image caching at both local (device) and server level to reduce redundant network calls and accelerate UI performance.

Real Wins. Tangible Impact.

The end product wasn’t just a working app. It was a complete, reliable software solution tailored to real users and real workflows. Through greenfield software development, we delivered measurable gains in productivity, security and accessibility without overengineering or overspending. What the client got was clarity: a centralized system that replaced cluttered tools, unlocked remote capabilities and gave their team complete control over photo assets — anytime, anywhere.

Here’s what success looked like:

%

Faster Asset Retrieval

Advanced search and tagging functions helped users locate files in seconds instead of minutes.

%

Reduction in Sharing Time

Users could share multiple photos via secure links in less than 10 seconds per file — down from several minutes using manual uploads.

%

Remote Operations Enabled

The fully remote-accessible system allowed users to manage all tasks (upload, organize, share, edit) from any location or device.

%

Lighter Storage Footprint

Image compression and smart caching significantly reduced redundant storage and bandwidth usage, leading to lower operating costs.

%

Mobile Usage Adoption

Within 3 months, most team members were using the React Native app as their primary interface for uploading and managing photos in the field.

Zero Data Loss Incidents

Since launch, automated backups and S3 lifecycle policies have ensured consistent data protection without user involvement.

Fewer Support Requests

With intuitive UI and guided workflows, internal support tickets related to photo management dropped by over 50%.

A Solid Start with Room to Grow

This wasn’t just another app build. It was a foundational shift for the client. By engaging in greenfield software development, we helped them transition from chaotic, manual photo management to a streamlined, secure and scalable digital asset platform. Every feature was intentionally crafted to serve their day-to-day needs while quietly preparing them for future growth.

The system now acts as their digital hub, simple enough for quick onboarding, yet robust enough to handle thousands of high-resolution assets across users, devices and locations. Thanks to the modular architecture and modern technology stack, they’re well-positioned to expand into version control, analytics or even AI-driven tagging in the future.

For the client, this wasn’t just software. It was a clean start, with no vendor lock-in, no bloated tools and no compromises — just a reliable offshore software solution built to scale with their ambitions.

Want to build a similar photo sharing and management system from scratch?

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