mobile app development strategyThe mobile app development process and an entrepreneur’s journey to starting a business are surprisingly very similar. Just like there is no particular blueprint for starting a business, there is no rigid mobile application development strategy that can be followed.

Every mobile application is different from the other, just like all business ventures are unique with different goals and needs. But the good news is that there are a handful of strategies used by developers in the past that you can refer to when developing your application.

With over 6.3 billion smartphone users across the world in 2021 and an expected rise of 4.23% in 2022, it’s no surprise that the mobile app industry will still be in a boom.

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These strategies will help you understand what to do as well as what not to do. Mobile app development is tricky and to get it right, it is important to identify the right steps and become familiar with the process.

But before you start by creating an app strategy, there are a few factors to consider and rules to follow.

8 Rules For Choosing the Right Mobile App Development Strategy

Choosing the right strategy will help you stay on track and ensure you are creating a mobile application that not only offers a good user experience but also helps you meet your goals.

But selecting the right strategy when building an app requires a few considerations that should be made beforehand. These points are as follows.

  • Research The Market

Just like every other business plan, market research is the first rule you should follow in the mobile development process. Market research is when you try to understand the pain points and problems of your target users. After all, you will be creating this application for them.

From the concept of the app to the content present, everything related to the app should add value to the lives of the users. This will also help you ensure that you are creating an app that meets user expectations.

  • Determine The Scope Of The App

The second rule is to identify and establish the scope of the application. For example type of app, the framework it will follow, success criteria, the targeted audience, and lastly, the resources needed.

When working on this rule, it would also be the right time to study your competitors in the industry and analyze their plan of action.

It is important to stick with this rule because if all of these factors are not determined beforehand; your mobile application development strategy can fail. This is because if the launch is not a success, you’ll be spending your resources and time on nothing.

  • Know The Budget And Time Required

Setting the budget expectations is the third and most important rule, especially if you have a small business. Mobile application development takes up a lot of time and money, and hence, it is important to do everything right from the start.

But the good thing is that the profit potential of a rightly developed application is high. Choosing the mobile application development strategy that will best suit your budget, needs, goals, and values as a business will allow you to reap the benefits.

  • Determine The Preferred Platform

Almost every mobile application is either available on the Android platform, the iOS platform, or both. Choosing the right platform has a huge influence on the budget of the application. This may also influence the success of the application, once it hits the market.

For this reason, as a rule, it is important to take into account the market research discussed earlier to decide the platform where the finished application will become available.

For instance, if a business has customers that do not use Apple products, it simply does not make sense to develop an iOS application; hence you should stick to the Android platform. Similarly, if the intended audience of the application does use Apple devices; it makes sense to stretch the budget a little and build and make the app available on both platforms.

Also read our related post on Mobile App Performance 2024: Enhancements and Expectations

  • Involve The Development Team As Early As Possible

Now it is time to make some technical decisions. If there is a lack of in-depth technical expertise, it is important to involve the development team early in the process. This will help businesses make the correct and the most efficient decisions pertaining to the mobile application development process, approach.

  • Choose A Development Framework

A mobile app development framework is a platform with tools, compilers, program interfaces, and much more. All are dedicated to helping simplify and speed up the app development process. The most popular examples include React Native, Flutter, Xamarin, Swiftic, and Ionic, among many others.

Choosing the right mobile app development framework depends on a variety of factors such as the choice of platform, the time and budget restraints, and of course, the technical expertise of the developers. With that said, React Native by Facebook, is the most popular framework for developing mobile applications.

  • Always Create An MVP And Test

When developing any application, it is best to first create a minimum viable product with bare-bones features and let the users test it.

Creating an MVP does not make much time and gives development teams incredible feedback, coming straight from the users. This feedback doesn’t just enable them to determine the necessary features for the application. The choice made on that feedback guides the mobile app development strategy for the finished product.

Such tests also help developers pinpoint shortcomings in security features. This can also help in finding ways to improve user experience with the use of user data in the application.

  • Always Be Ready For A Pivot

First-time developers must understand that the scope of building an app does not remain constant. As tests are conducted and new discoveries are made, the scope of the project keeps evolving.

For this reason, developers must be ready to modify their mobile app development strategy in order to suit the changing needs of the application that is under development.

Similarly, it is also important to take into account the need for ongoing support once the app is developed.

Also, read the blog on How Small businesses Can Win Big with AI Powered Mobile Apps


There is no one-size-fits-all strategy that suits every mobile app development process at times you would also have to reach out to a mobile app development company. The strategy depends on factors like the targeted audience, budget & time constraints, preferred platform, and app development framework. This article has good points to build an app development strategy as per your requirements of the business application.

Frequently Asked Questions

One of the best and most effective strategies to monetize your app is running ads. We recommend running in-app ads to make the most of your mobile app. This process offers a valuable source of revenue for the free apps on the app store.
You can validate your app idea in some simple steps. You can first carry out market research, then get an MVP built, analyse the app store charts, understand the size of your target market, and then check whether the product makes a good market fit.
In the battle of Android and iOS, iOS remains the winner. In terms of development time and the required budget, iOS excels compared to Android. Developing an iOS app requires knowledge of Swift, whereas an Android app requires Java.
A native app is defined as an app built for a specific platform, such as Android or iOS. On the contrary, a web-based app is hosted on the web and can be accessed through the browser on mobile devices.
The development time of a mobile app depends on the type of app you want. The time to build an app is calculated based on the functionalities and features. However, if using an expert development team to develop a mobile app, you can expect to release the MVP to market effectively and efficiently within 4-6 months.

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Mobile App Development Strategy: INFOGRAPHIC

Mobile App Development Strategy Infographic