The social media is an exceptional medium to connect with people. Since its advent, users have found means through which they can network with their friends and family. All of us have a story of how we found one or more of our school friends, or someone we had not been in touch with for long, via the social media. However, business professionals need to look beyond just friends and family. This social platform is presenting a myriad of opportunities for professionals to engage with their peers, clients, prospective customers, etc.